Privacy Policy Effective date: October 6, 2026 | Last updated: October 6, 2026 Purfect Water Solutions, doing business as Purfect Water Solutions ("Purfect Water," "we," "us," or "our"), respects your privacy. This Privacy Policy explains what information we collect, how we use and protect it, and the choices you have — including how our text message (SMS) program works. It applies to our website, www.purfectwater.com, and to communications we send by phone, email, and text message. 1. Information We Collect Information you give us Name, service address, mailing address, email address, and phone number (including mobile number) Details about your home or business water needs, equipment, and service history Appointment requests, messages, and other information you submit through forms, phone calls, emails, or texts Billing information needed to complete purchases or service agreements Information collected automatically Device and browser information, IP address, pages visited, and referring website Cookies and similar technologies, including tracking code from our customer relationship management (CRM) platform, HubSpot, which helps us understand how visitors use our website and respond to inquiries 2. How We Use Your Information To provide, schedule, and support water treatment products and services To send appointment confirmations, service and filter-change reminders, and account or billing notices To answer questions and provide customer care To send promotional offers and updates, where you have agreed to receive them To improve our website, products, and customer experience To comply with legal obligations and protect our rights 3. Text Messaging (SMS) Program Purfect Water Solutions uses HubSpot to send automated and conversational text messages to customers and prospective customers who have opted in. How you opt in You may consent to receive text messages by checking an SMS consent box on one of our web forms, by texting a keyword to our number, or by giving consent verbally or in writing to a team member. Consent to receive text messages is not a condition of any purchase or service. Types of messages Service reminders: appointment confirmations, scheduled service visits, and filter or maintenance reminders Customer care: responses to your questions, account and billing notices, and follow-ups Marketing and promotions: special offers, discounts, and product news (sent only if you have opted in to marketing messages) Message frequency and costs Message frequency varies based on your account activity and service schedule. Message and data rates may apply. Check with your mobile carrier for details about your plan. How to opt out or get help You can cancel at any time. Reply STOP to any message to unsubscribe; you will receive one final message confirming your opt-out, and no further texts will be sent unless you opt in again. Reply HELP for assistance, or contact us at 833-888-1174 or customercare@purfectwater.com . Carriers are not liable for delayed or undelivered messages. We do not sell, rent, or share your mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers (such as our CRM and messaging platform) that process messages on our behalf and are prohibited from using it for any other purpose. 4. How We Share Information We do not sell your personal information. We share information only as follows: Service providers who help us run our business — for example, HubSpot (CRM, email, and SMS), payment processors, scheduling tools, and website hosting — and only as needed to perform services for us Legal requirements — when required by law, subpoena, or to protect the rights, property, or safety of Purfect Water, our customers, or others Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. 5. Email Communications You can unsubscribe from marketing emails at any time using the "unsubscribe" link at the bottom of any email. We may still send you transactional or service-related emails. 6. Cookies and Tracking Our website uses cookies, including HubSpot tracking cookies, to remember visitors, measure site traffic, and connect form submissions to your contact record. You can disable cookies in your browser settings, though some features of the site may not work as intended. 7. Data Security and Retention We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, but we work to protect your data. We keep personal information only as long as needed for the purposes described in this Policy or as required by law. 8. Your Choices and Rights You may request to access, correct, or delete the personal information we hold about you, or update your communication preferences, by contacting us using the information below. Depending on where you live, you may have additional rights under state privacy laws; we will honor those requests as required. 9. Children's Privacy Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children. 10. Changes to This Policy We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and the "Last updated" date above will be revised. 11. Contact Us Purfect Water Solutions 701 Dawson De Newark, DE 19714 Phone: 833-888-1174 Email: customercare@purfectwater.com